Building Your Brand as an Emerging Leader or Technical Expert – NOTES
Presenter: Jo Miller Twitter @jo_miller
- Comes up in your career when you least expect it, but you can’t seem to get recognized as a leader, take on a new role, etc.
- You can’t get a higher level job without leadership experience
- Don’t wait for permission or an invitation to lead
- Don’t wait for someone to promote you
- Take charge of your own career trajectory
Are you the best kept secret in organization?
- A gap of what you bring the table vs. what everyone else thought – how to close it
- You already have a brand, but it may have taken place by default
- Rebrand yourself by design vs. by default
- “Be family for something! Know what is your claim to fame.” – General Manager, Software Industry
- Figure out what your differentiator is and make it your brand
- Who do you know who has branded themselves well?
In This Workshop
- Your ideal career niche
- Your leadership brand
- Making your value visible
Your Ideal Career Niche
- What are you passionate about?
- What do you spend most of your time doing and lose time doing?
- What are you skills and talents?
- What are the areas where people go out of there way to praise you on?
- What does your company/industry need and value?
- You constantly need to ask yourself this question (at least once or twice per year)
- NOTE: all three need to be done, not just the first two! You could end up with an expensive hobby!
Your Leadership Brand
- Analyst —> change agent
- Technical Lead (picked apart issues due to problem solver)—> a passion for excellence (asking others to come on board and collaborate)
- Principal Software Engineer —> Turnaround architect for struggling projects and teams
- Program Director (loved to dive into a chaotic situation and give it order, but always looking for the next chaotic situation)—> Go-to person for strategy (Next: said company needed a dedicated office for corporate strategy and “she knew the perfect person for the job”)
Make your brand scalable!
Your brand must evolve as your develop your career
- Entry-level brands
- Valuable contributor, Team Player, Specialist, Go-to person
- Mid-level brands
- Strategist, Innovator, Subject Matter Expert, Change Agent, People Motivator, Project Leader, Builds Things that Work, Turnaround Architect, Intrapreneur (works for a company)
NEEDED TO GET TO SENIOR LEVEL – MUST deliver results
- Senior-Level brands
- Visionary, Thought Leader, Leader who develops leaders, Charismatic Leader, Rainmaker, Quiet Leader
Develop a personal brand statement.