Social Media Best Practices for GHC Success

This year the Grace Hopper Celebration (GHC) will host over 200 participating companies and organizations.  To help you get the most out of your GHC participation, we have compiled a social media guide for you.  It contains insight on how to best leverage your presence at GHC to reach the community and potential job candidates. Please share this information with your social media team and employees who attend the conference.

Our Social Media Accounts

The #GHC15 team will be posting conference information and highlights on our social media accounts. Our community is very active on social media – by joining the conversation you can catch the attention of our attendees.  You can follow our accounts here:

The Hashtags

For the conference, use #GHC15 and #OurTimeToLead.  You may also want to use #WomenInTech, #WomenWhoCode, and #GHCScholar as appropriate.  Encourage your attendees to use #GHC15 in all of their tweets, so they can be aggregated on social media. If possible, also mention @GHC in your tweets. This enables us to retweet great photos, quotes and other noteworthy content! You can also use hashtags in the mobile app! Some speakers plan to use the mobile app for live Q&A using a hashtag like #AskSpeaker.

Involving Your Attendees

Encourage the employees and recruiters from your company attending the conference to post on social media about your presence at #GHC15.  You may want to ask employees who are attending or presenting at #GHC15 to blog about their experience for publication on your channels. You can also ask the staff responsible for your social media accounts to be available to answer questions attendees may tweet at you.

Scheduling Content

GHC is very busy. We recommend scheduling social media posts that will go live once you are at the conference. By scheduling general content, you can focus on posting live updates while in Houston. Recruiters, employees and company accounts can use Hootsuite to schedule tweets.

You will want to create content that goes out before, during and after the conference.  If you are hiring for specific positions, you can also schedule tweets advertising positions on social media.

Example:

Before:   “[Company name] is so excited to support women technologists at #GHC15 this year!”

During:  “[Company name] is at #GHC15!  Be sure to stop by Booth ###.”

After:  “Missed us at #GHC15?  See what we got up to at the conference:  [blog post link]”

Viral Content

Our attendees are very active on social media, specifically Facebook, Instagram and Twitter. Photos of the conference and quotes from inspiring sessions tend to go viral on social media. Make sure to get permission from anyone whose photograph you want to publish.

A Final Note

We recommend creating content that is useful for both attendees and people not at the conference. Post session highlights, quotes from keynote speakers and photos of your team. Search #GHC15 on social media, and engage in dialogue with attendees (this may also be a job for someone at the office). Reply to attendee insights, offer advice and “favorite” #GHC15 photos.

Looking for inspiration?  You can view what sponsors did for last year’s conference by searching #GHC14 on social media. If you have other questions, please reach out to us on Twitter.